Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
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1 janvier 2021
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Mots-clés
MarketingSujets proches
Environmental movement Public markets Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Case Frenchmen (French people) Automotive industryCiter ce document
Alain Debenedetti et al., « Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry », Serveur académique Lausannois, ID : 10.1016/j.indmarman.2020.02.009
