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14 octobre 2018
- doi: 10.58079/aml5
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info:eu-repo/semantics/reference/issn/2265-1993
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Cécile Armand, « La publicité aux RDV de l'Histoire / Advertising@Les RDV de L’histoire », Advertising History, ID : 10.58079/aml5
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Last Saturday - October 14, 2018 - I was fortunate to participate in a roundtable on the power of advertising (“Puissances de la publicité: des images et des données”) at the annual four-day conference “Les Rendez-Vous de l’Histoire" in Blois, France. The chair of the panel Sabine Effosse - who recently wrote a related article in Le Monde - first introduced the four panelists and the key issues of debate. Known as the “soul of commerce”, advertising has been the driving force of modern con...