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3 mars 2014
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- handle: 10670/1.1nco69
- hal: hal-00957178
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Audi Strategy formulation international expansion Audi.Sujets proches
Military strategyCiter ce document
Sylvie Hertrich et al., « Strategy Formulation at Audi », HAL-SHS : droit et gestion, ID : 10670/1.1nco69
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Despite a global context characterised by the economic crisis, the German company Audi (Volkswagen group) continues to be very successful, notably in international markets. The company has the ambition to become the global leader in the "premium" segment, overtaking its two major competitors BMW and Mercedes. This case-study presents the strategy formulation developed by Audi to conquer international markets.