Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team
Fiche du document
Date
24 mai 2018
Type de document
Périmètre
Langue
Identifiants
- handle: 10670/1.293wrn
- hal: hal-01859483
Collection
Organisation
Sujets proches
Commonwealth, The Administration Natural science Sciences Science of science Industries--Public relations Business--Public relations PR (Public relations) Political thought Government Political theory Civil government Commonwealth, The Science, Political Administration Politics Administration Case Administration Public administration--Law and legislation Law, Administrative Estates, Administration of Administration Large data sets Data sets, LargeCiter ce document
Bruno Asdourian et al., « Exploring big data, digitization and public relations: a case study on Nestlé’s Digital Acceleration Team », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10670/1.293wrn
Métriques
Partage / Export
Résumé
International audience