Fiche du document
1 juin 2023
- handle: 10670/1.37w78i
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/pissn/2556-5125
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:serval-BIB_65B1BBB6FA495
info:eu-repo/semantics/openAccess , Copying allowed only for non-profit organizations , https://serval.unil.ch/disclaimer
Sujets proches
Printing, Practical Typography Artes gráficas--Técnica Imprenta--Técnica Impresión Tipografía Técnica fotográfica Annonces Publicité commerciale Communication publicitaire Pub Information publicitaire Réclame Technique photographique Art photographique Impression de documentsCiter ce document
Alexandra Schmidt, « Vendre en couleurs : photographie, publicité et imprimerie chez Gaston de Jongh », Serveur académique Lausannois, ID : 10670/1.37w78i
Métriques
Partage / Export
Résumé
This paper aims to show, from the case study of the Swiss professional photographer Gaston de Jongh, that the 1930s were a pivotal period in the history of colour photography, during which scientists, photographers, and printers were working closely in the search for a high quality and accessible colour process, at a time when, between the Autochrome and the Kodachrome eras, no process seemed to establish itself permanently. This process must then meet the overriding criterion of printed reproduction, since advertising was one of the main drivers of this technical advancement.