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- handle: 10670/1.6zpbai
- halshs: halshs-01213319
- doi: 10.1016/j.jhealeco.2015.06.003
- PRODINRA: 331511
- WOS: 000363078600003
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jhealeco.2015.06.003
Mots-clés
Differentiated products Mandatory fat-content label Ad valorem tax Quasi-natural experiment Firm strategic pricing H - Public Economics/H.H3 - Fiscal Policies and Behavior of Economic Agents/H.H3.H32 - Firm I - Health, Education, and Welfare/I.I1 - Health/I.I1.I18 - Government Policy • Regulation • Public Health L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L13 - Oligopoly and Other Imperfect MarketsSujets proches
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Olivier Allais et al., « Mandatory labels, taxes and market forces: An empirical evaluation of fat policies », HAL-SHS : économie et finance, ID : 10.1016/j.jhealeco.2015.06.003
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Résumé
The public-health community views mandatory Front-of-Pack (FOP) nutrition labels and nutritional taxes as promising tools to control the growth of food-related chronic diseases. This paper uses household scanner data to propose an ex-ante evaluation and comparison of these two policy options for the fromage blanc and dessert yogurt market. In most markets, labelling is voluntary and firms display fat labels only on the FOP of low-fat products to target consumers who do not want to eat fat. We here separately identify consumer preferences for fat and for FOP fat labels by exploiting an exogenous difference in legal labelling requirements between these two product categories. Estimates of demand curves are combined with a supply model of oligopolistic price competition to simulate policies. We find that a feasible ad valorem fat tax dominates a mandatory FOP-label policy from an economic perspective, but both are equally effective in reducing average fat purchases.