« The Discovery Driven Planning concept is now a standard for the academic entrepreneurship curriculum »
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2015
- handle: 10670/1.94wk9m
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Rita Gunther McGrath et al., « « The Discovery Driven Planning concept is now a standard for the academic entrepreneurship curriculum » », Entreprendre & Innover, ID : 10670/1.94wk9m
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The Discovery-Driven Planning is a management tool for innovative projects and selection. Ian MacMillan and Rita Gunther McGrath are the authors of this methodology, published in 1995 in the Harvard Business Review. Since that, they worked on the opportunities and application in different cases, for different goals.