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23 octobre 2023
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- handle: 10670/1.c1lbsy
- hal: hal-04258804
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info:eu-repo/semantics/OpenAccess
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Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, StoreCiter ce document
Béatrice Parguel et al., « Can advertising be saved from greenwashing? », HAL-SHS : droit et gestion, ID : 10670/1.c1lbsy
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In a two-part article, we’re going to understand if advertising can be saved from “greenwashing”. The first part will explain what “greenwashing” is and how green claims work. The second part will then understand why “greenwashing” is a problem and – most importantly – if and how we can solve it.