The communicative action of organizations of the 21st century: connected objects, religions, modernity L’agir communicationnel des organisations du XXIe siècle : objets connectés, religions, modernité En Fr

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1 janvier 2018

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Fabienne Martin-Juchat, « L’agir communicationnel des organisations du XXIe siècle : objets connectés, religions, modernité », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10670/1.cg70av


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By identity projection, then affective fusion in the object or, by delegation of responsibility responsive to the object (management of space-time, increase of sensations and emotions for example), the relationship built with the object constitutes a curious mixture of Protestant ethics and Catholic and pagan cultures. In other words, our hypothesis is that the development of connected objects prefigures a type of human-machine communication relationship beyond a language structured by signs. These developments nourish a complex mixture of desires of control and increase, of transcendence and animism, inherent to the civilization project.

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