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2008
- handle: 10670/1.elmodu
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Frenchmen (French people) Human face Shoppers Customers (Consumers) Concentration (Psychology) Comercialización Mercadeo Mercadología Mercadotecnia Clientes Compradores Compras y compradores Mercatique Stratégie commerciale Marchéage Action commerciale Acheteurs Facies (anatomie) Concentration (psychologie) français langue d'oïl comparaisonCiter ce document
Florence Krémer et al., « Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français », Reflets et perspectives de la vie économique, ID : 10670/1.elmodu
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Résumé
In spite of its development, its width and its consequences on firms and brands, counterfeiting has received scarce attention in marketing research. The purpose of this article is to address counterfeiting from a consumer behavior standpoint. Based on a review of the relevant literature, an exploratory factor analysis yields several dimensions that may predict attitude towards counterfeiting, both for Belgian and French consumers.