How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing
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Date
2008
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- handle: 10670/1.hc5pwb
- halshs: halshs-00661481
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fairness communication trust work environment franchisee perceptions financial perceptions job satisfaction ethical approach ethics relationship marketing franchisee satisfaction France franchisesSujets proches
Trust (Psychology) Impartiality Communication, Primitive Mass communicationCiter ce document
Michel Kalika et al., « How franchiser and franchisee relationships affect franchisees' satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing », HAL-SHS : droit et gestion, ID : 10670/1.hc5pwb
