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2018
- handle: 10670/1.iy3ocf
- hal: hal-01628820
- doi: 10.1007/978-3-319-60180-9_3
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-319-60180-9_3
Sujets proches
Global corporations International corporations Business enterprises, International Corporations, International MNEs (International business enterprises) Multinational corporations Multinational enterprises Transnational corporationsCiter ce document
Valérie Fossats-Vasselin et al., « Multinational enterprises and the challenges of globalization », HAL-SHS : droit et gestion, ID : 10.1007/978-3-319-60180-9_3
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Résumé
This chapter attempts to contribute to a better understanding of how multinational enterprises (MNEs) can meet the challenges of globalization. Multinational enterprises have gained considerable economic power and emerging countries have become increasingly important as markets but also as investors. In this study, we focus on the expansion of two European MNEs into Asia. Our analysis shows that this region is seen as a crucial marketplace, which explains why companies seek to locate more resources in Asia. They attempt to develop managerial practices that facilitate the integration of subsidiaries in local business environments. This key factor can be considered as a driver for success.