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2019
- handle: 10670/1.l7zgm6
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management research method visual visual analysisSujets proches
Methods of analysis Analysis and chemistry Analytical methods Chemical analysis Analysis methods Analysis and examinationCiter ce document
Sarah Maire et al., « Building on visuals: Taking stock and moving ahead », M@n@gement, ID : 10670/1.l7zgm6
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This essay aims to encourage researchers to use visuals related to organizational life as an empirical material per se. Through an overview of visual analysis in management research, we underline methodological stakes to show how they matter in the main current theoretical frameworks. Without being exhaustive, we encourage researchers to develop visual analyses as they provide significant knowledge on multiple phenomena at the individual, organizational and, more globally, macro levels. Furthermore, we consider that with the rise of digital technologies the analysis and publication of this type of empirical research has become more achievable.