Retórica na divulgação científica do imaginário de vida e saúde: uma proposta metodológica de análise
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2017
- handle: 10670/1.p16m0a
- 1414-3283
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http://www.redalyc.org/revista.oa
Interface - Comunicação, Saúde, Educação
Sujets proches
Speaking Language and languages--Rhetoric Journals (Periodicals) Magazines News vendors Newsstands Newspaper dealers Newsboys News dealers Biosciences Sciences, Life Life--Philosophy Wellness Personal health Biography--HealthCiter ce document
Madel Therezinha Luz et al., « Retórica na divulgação científica do imaginário de vida e saúde: uma proposta metodológica de análise », Interface - Comunicação, Saúde, Educação, ID : 10670/1.p16m0a
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Résumé
"This paper analyzes the symbolic role of Biosciences in the imagery of life and health, presenting results of observational research of science magazines found on newsstands in three Brazilian cities: Rio de Janeiro, Duque de Caxias and Porto Alegre. It presents a synthetic analysis of the observation of newsstands and the set of covers exposed in them, using illustrative tables, according to a scheme of interpretation of the rhetoric present in these covers. We note that the meanings resulted of image/word symbiosis spread by periodicals, are persuasive tools on the universe of representations and social practices concerning a supposedly healthy lifestyle."