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2020
- handle: 10670/1.ptwia0
- hal: hal-02929201
- doi: 10.1016/j.ecolecon.2020.106748
- PII: S0921-8009(19)31044-4
- WOS: 000567022100002
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.ecolecon.2020.106748
http://creativecommons.org/licenses/by-nc/ , info:eu-repo/semantics/OpenAccess
Mots-clés
Environmental sensitivity Nudge Social acceptability Wood ash Choice experiment C - Mathematical and Quantitative Methods/C.C2 - Single Equation Models • Single Variables/C.C2.C24 - Truncated and Censored Models • Switching Regression Models • Threshold Regression Models D - Microeconomics/D.D9 - Intertemporal Choice/D.D9.D91 - Intertemporal Household Choice • Life Cycle Models and Saving Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q5 - Environmental Economics/Q.Q5.Q57 - Ecological Economics: Ecosystem Services • Biodiversity Conservation • Bioeconomics • Industrial EcologySujets proches
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Benjamin Ouvrard et al., « Nudging Acceptability for Wood Ash Recycling in Forests : A Choice Experiment », HAL-SHS : économie et finance, ID : 10.1016/j.ecolecon.2020.106748
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Résumé
In this paper, our objective is to assess the general French population's acceptability of application of wood ash in forests, a measure currently not allowed but under consideration by the government. The main originality of our approach is that we test how a nudge can be used as an instrument to increase social acceptability, conveying objective information regarding ash recycling. Furthermore, although we do not consider it as a welfare measure, we show how the estimation of the willingness-to-pay can be considered as a complement to the more traditional social acceptability measure. Three nudges were introduced as three treatments in a discrete choice experiment. In the first treatment, the options with wood ash application were highlighted to indicate to the respondents that they corresponded to pro-environmental measures (positive framing). In the second treatment, we changed the wording of the two non-status quo options to highlight the recycling aspect of wood ash application. In the last treatment, we adopted a productive wording to highlight the fact that wood ash application increases wood production. Treatments, in particular positive framing and productive wording, influence the willingness-to-pay but depend on the attitudes of the respondents.