What e-future for miss numerique ?

Résumé En

Julien LAURENT, CEO of Miss Numérique, is familiar with fast growing companies. In 2004, with his knowledge of e-commerce, he became a shareholder in the Miss Numérique company, a website selling cameras, lenses, and other photographic accessories. These are professional or semi-professional products targeting either professional photographers or photography enthusiasts. In 2010, Julien LAURENT and his partners decided to diversify, and create a subsidiary, Miss Glamuse, an on-line company selling mid/top range women's lingerie. In 2013, the group, which now included the two companies, had a turnover of almost €15million. However, although Miss Numérique's economic model has proven its worth so far, one cannot neglect current and potential competition. It is also important to look out for changes in consumers', and e-commerce stakeholders' expectations in a field as sensitive as photography where many changes are taking place. In addition to this, further threats seem to loom over Miss Numérique. The photography market is crumbling dangerously in France and elsewhere. Moreover, in 2014, growth in e-commerce showed signs of a loss of impetus for the third year in a row. The downturn which has been observed in physical trade is even greater on the internet, where consumers can compare offers at the click of a mouse. This is probably a water-shed in Miss Numérique's business model, and its CEO is questioning the company's future and its strategy.