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30 mars 2017
- handle: 10670/1.rl0v74
- hal: hal-02396996
info:eu-repo/semantics/OpenAccess
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André Le Roux et al., « An international comparison of consumers' categorization of resistance behaviors », HAL-SHS : droit et gestion, ID : 10670/1.rl0v74
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Research on consumer resistance emerged in the 70's and met an increasing interest, mostly through survey using a comprehensive and a qualitative approach of consumption. The research presented here focuses on categorization of resistance practices as defined by American, European and African consumers. A questionnaire survey comprising 25 behaviors considered as resistant in the academic literature has been administered to a convenience sample of 543 respondents. Results highlight three categories of practices (resistant, non-resistant, and ambivalent), and differences in behaviors categorized as resistant by respondents from different geographical and cultural origins.