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- handle: 10670/1.s28cc1
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Business model sensemaking case study M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M10 - GeneralSujets proches
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Alexis Laszczuk et al., « Business model emergence and evolution: a sensemaking approach », HAL-SHS : droit et gestion, ID : 10670/1.s28cc1
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Résumé
This study explores business model change mechanisms by adopting a sensemaking perspective. Based on a longitudinal case study, we examine business model emergence and evolution process on a 22 month period. We show that specific interactions in the sensemaking process lead to various types of change in the business model or tactical choices. We identify three logics of business model sensemaking that can be enacted by actors for business model development and refinement. This research contributes to show and better understand the social aspect of business model thinking and offer new opportunities for generating efficient sensemaking for business model development.