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- handle: 10670/1.ws9ntn
- isbn: 978-3-030-99674-1
- hal: hal-01306621
- doi: 10.1007/978-3-030-99674-1
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info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-030-99674-1
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Marco Gazel et al., « Creativity and Consumer Behavior: An Economic Analysis », HAL-SHS : économie et finance, ID : 10.1007/978-3-030-99674-1
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The goal of this chapter is to review how economics describes creative consumer behavior and creative consumers, and to verify how far detailed creativity measures used in psychology are predictive of consumer behavior observed in economic experiments. We present a multidisciplinary literature review and illustrate empirically the economic approach to creativity in consumption with several new experiments realized by our team.