Towards a “2 nd Generation” of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks
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2014
- handle: 10670/1.ywfacs
- 0122-1450
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Cuadernos de Desarrollo Rural
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Eduardo Ramos et al., « Towards a “2 nd Generation” of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks », Cuadernos de Desarrollo Rural, ID : 10670/1.ywfacs
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Résumé
"Recent literature analyses the role of territorial specificities, as the core of territorial rural development strategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provoking a “labyrinth of labels” which diffuses the local efforts for capitalizing rural specificities. A second-generation of labels is currently being developed to simplify the territorial differentiation message. A number of territories in Southern Europe are basing their rural development strategies joining the so-called European Territorial Quality Mark (ETQM) Project. This paper proposes an original methodology, designed and developed by authors, for the evaluation of some of these second-generation labels. This methodology has been validated in 15 rural territories as the pioneers of the ETQM in Spain."