Manage the internal customer for innovationIn this study, we assume that the managerial practices of leaders are reflected in the choices they make in HRM. But to what extent the managerial choices in HRM have they affect SME innovation ? To address this concern, an empirical study was conducted amo...

Identités de Marques et marqueurs d’identité. Vers une construction identitaire et sociale des individus par et dans la consommation ?

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Claudine Batazzi et al. (2016)

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This paper aims to examine the concept of identity in relation to commercial brands. How does a brand build up an identity nowadays ? By which marketing and communication methods is the identity of a brand developed or maintained ? If the identity of a brand is a reality, how do brands contribute to...

Franchise internationale et marchés émergents : un éclairage sur l’Inde

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(2006)

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At the time of worldwide trade, this article examines the opportunities and limits represented by the emerging markets for the organisations which desire to invest in these countries with franchising. The author pays a special attention to the case of India, one of the largest emerging markets, whic...