Le serveur TEL (thèses-en-ligne) (2) Bibliothèque numérique RERO DOC (2) Dépôt Universitaire de Mémoires Après Soutenance (2) Bulletin de méthodologie sociologique (1) Theses.fr (1)

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book (1) research (1) product (1) price (1) marketing (1) distribution (1) communications (1) commercialisation (1) advertisement (1) Development (1) Marketing (1) Communication (1) (1) Market share (1) Strategy (1) Public domain (1) Optics (1) Matter (1) Markets (1) Land tenure (1) Government property (1) Creation (1) Books (1) Use studies (1) Research (1) Prices (1) Measurement (1) Creación (1) Óptica (1) Precios (1)

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Communication (4) survey (3) product (3) methodology (3) marketing (3) market (3) analysis (3) communications (3) Internet (3) assay (3) business (3) Marketing (3) Assaying (3) Methodology (3) Internet (3) Time (3) Strategy (3) Production (Economic theory) (3) Analysis (3) Producción (3) Metodología (3) Comunicación (3) Marketing (3) Estrategia (3) Tiempo (3) Entreprise (3) Enquête (3) Analyse (3) Communication (3) Temps (3)

Documents written by Martine Gauthy-Sinéchal (2) | is about Martine Gauthy-Sinéchal (8)

Recherche marketing

Books and book chapters

Marc Vandercammen et al. (1999)

Books and book chapters

L’émergence du marketing stratégique a créé de nouveaux besoins en matière de recherche marketing. Celle-ci intervient tout au long du processus marketing, de la création du produit à sa communication, de la commercialisation à la segmentation de la clientèle.`br /b Les défis qu’engendre la recherch...

Etudes de marchés / Martine Gauthy-Sinéchal, Marc Vandercammen

Articles

Martine Gauthy-Sinéchal

Articles

Survey on furnished rentals by foreigners in short stay in Tunisia : The case of the metropolis of Tunis

Thesis

Tesnim Hamrouni (Dec 8, 2020)

Thesis

During the sixties, Tunisia specialized in welcoming foreigners in specific accommodation places, hotels or tourist areas. Today, we find other types of accommodation outside a hotel : what is the type of this accommodation and its foreign inhabiting ? How does it work?We followed a three-step metho...

La fidélisation. Le cas du groupe de presse La Provence

Thesis

Mélanie Mottier (2016)

Thesis

Customer’s loyalty is an important point in the company’s marketing strategy. In an era where progress is important and where the purchasing behaviour is changing very fast, a company has to adapt itself and follow the consumer to keep him. This document focuses on the newspaper group La Provence wh...

Enjeux et optimisation de la communication interne descendante à destination des managers

Thesis

Emilie Le Douaron (2013)

Thesis

Ce mémoire traite de la communication interne sous un angle assez opérationnel. La problématique étant : "l'optimisation de la communication interne descendante à destination des managers au regard des nouveaux enjeux de celle-ci et l'entreprise : quels leviers d'amélioration ?", il va donc s'agir d...

Developments, uses and users of the media "community" of Congo (ex.Zaïrois) in Belgium, France and Britain.

Thesis

Casimir Ilunga Kasambay (Dec 12, 2011)

Thesis

Pas de résumé en anglais

The pedagogical electronic devices conceived for the online tutoring of the face-to-face academic courses: the case of Lebanon

Thesis

Rima Malek (Sep 18, 2010)

Thesis

In higher education the integration of pedagogical electronic devices either as complement to the face-to-face education or as devices for online education is being in constant evolution which led to an important number of studies and publications in the field. Despite the fact that Lebanon was behi...

Apports et stratégies d'application du commerce électronique dans les entreprises hôtelières: Cas de la Tunisie

Articles

Khaled Ben Ali et al. (Aug 7, 2008)

Articles

L’utilisation du différenciateur sémantique en sociologie pour appréhender des facteurs agissant sur le choix des pratiques sportives

Articles

Stéphane Méry (Apr 1, 2008)

Articles

Using the Semantic Differenciator in Sociology to Understand the Active Factors in the Choice of Playing Sports: Surveys using different questionnaires are quite common in sociology, but indirect questioning is less common. Osgood’s semantic differenciator is one of the lesser-used tools. It employs...

La gestion de la marque Zenkaï

Articles

Alexandre Renard et al. (Apr 2, 2007)

Articles

Le marché de la mode vestimentaire de moyenne gamme est un secteur sur lequel l’intensité concurrentielle bat son plein. Les acteurs influents n’ont que peu d’égard envers les petits. Ainsi, les parts de marché se répartissent essentiellement entre les grandes marques Diesel, Replay, G-Star, Japan R...