Dwight Merunka

Discipline

Management (75) Communication sciences (5) Sociology (1) Economies and finances (1) Law (1) Social Anthropology and ethnology (1)

Type

Articles (80) Conferences and symposiums (9) Others (1) Books and book chapters (1)

Co-author

Date

Source

Keyword

Administration (77) State, The (48) administration (45) Political science (45) Management (45) Administrative law (45) Administration of estates (45) Administration (45) Estado (32) Administration (32) administrative life (32) Publics (24) Research (17) Consumers (16) Marketing (15) Business enterprises (13) research (12) Research (12) Corporations (12) Attitudes (12) Attitudes (12) Personality (11) Marketing (11) Marketing (11) Marketing (11) Impact (10) Empresas (10) Entreprises (10) Measurement (9) Analysis (9)

Documents written by Dwight Merunka (91) | is about Dwight Merunka (0)

Celebrity CEOs’ credibility, image of their brands and consumer materialism
Dwight Merunka (Aug 30, 2021)
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
Nada Maaninou et al. (Nov 11, 2020)
Consumer involvement with corporate ads vs product ads: a cross-national study
Rohail Ashraf et al. (Sep 27, 2019)
Brand experience effects on brand attachment: the role of brand trust, age, and income
Dwight Merunka (Aug 2, 2019)
Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais
Dwight Merunka (2019)
Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism
Noël Albert et al. (2019)
When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure
Dwight Merunka (Oct 3, 2017)
The use and misuse of student samples: An empirical investigation of European marketing research
Rohail Ashraf et al. (2017)
Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption
Caroline Lebon et al. (2017)
Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation
Olivia Petit et al.
The brand origin meaning transfer model (BOMT): an integrative theoretical model
Simona d'Antone et al. (Nov 9, 2015)
The impact of territory of origin on product authenticity perceptions
Mohua Zhang et al. (Jun 8, 2015)
Effect Symmetry of Benefit Criteria in Postpurchase Evaluations
Dong Lee et al.
Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior
Boris Bartikowski et al. (2015)
Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior
Boris Bartikowski et al. (2015)
The Use of Territory of Origin as a Branding Tool
Mohua Zhang et al.
NEUROSCIENCES ET COMPORTEMENT DU CONSOMMATEUR 2. ÉTAT DE L'ART ET PERSPECTIVES DE RECHERCHE
Olivia Petit et al. (Sep 1, 2014)
Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products
Marc Mazodier et al.
NEUROSCIENCES ET COMPORTEMENT DU CONSOMMATEUR 1. OUTILS ET MÉTHODES D'INVESTIGATION
Olivia Petit et al. (Jun 1, 2014)
L'Attitude par rapport à l'Ethique dans les Affaires dans les Secteurs Formel et Informel de l'Economie : une Investigation Empirique dans Trois Pays Africains.
Marielle Audrey Payaud et al. (May 8, 2014)
L'Attitude par rapport à l'Ethique dans les Affaires dans les Secteurs Formel et Informel de l'Economie : une Investigation Empirique dans Trois Pays Africains.
Marielle Audrey Payaud et al. (May 8, 2014)
L'Attitude par rapport à l'Ethique dans les Affaires dans les Secteurs Formel et Informel de l'Economie : une Investigation Empirique dans Trois Pays Africains.
Marielle Audrey Payaud et al. (May 8, 2014)
Convenience samples of college students and research reproducibility
Robert Peterson et al.
Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference
Luk Warlop et al. (Feb 1, 2014)
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms
Omer Farooq et al. (2014)

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