Flor Esthela Morton-Rodríguez

Discipline

Gestion et management (1)

Type de document

Co-auteur

Teresa Berenice Treviño-Benavides

Osmar Ernesto Arandia-Pérez

Date

Source

Revista Lasallista de Investigación (1)

Mot-clé

puits (1) recherche (1) achat (1) méthodologie (1) marketing (1) littérature (1) effet (1) Marketing (1) Causes (1) Campaigns (1) Methodology (1) Methods (1) Research (1) Partnership (1) Methodology (1) Materials (1) Marketing (1) Literature (1) Impact (1) Discussion (1) Consumers (1) Business enterprises (1) Methods (1) Research (1) Use (1) Materials (1) Effectiveness (1)

Documents écrit par Flor Esthela Morton-Rodríguez (1) | parle de Flor Esthela Morton-Rodríguez (0)

The impact of human vs. non-human causes on brand evaluations and purchase intentions

Flor Esthela Morton-Rodríguez et al. (1 juin 2020)