Jochen Wirtz

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Articles (2)

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research (2) marketing (2) Marketing (2) Research (2) Performance (2) Marketing (2) Research (2) administration (1) time (1) services (1) processing (1) model (1) measuring (1) market (1) map (1) literature (1) analysis (1) field study (1) field (1) evolution (1) effect (1) communications (1) Dynamics (1) Language (1) Communications (1) Article (1) Customer loyalty (1) Field study (1) Will (1) Trust (1)

Documents written by Jochen Wirtz (2) | is about Jochen Wirtz (0)

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion
Wassili Lasarov et al. (Nov, 2023)
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
Mekhail Mustak et al. (Jan, 2021)