1996
Copyright PERSEE 2003-2023. Works reproduced on the PERSEE website are protected by the general rules of the Code of Intellectual Property. For strictly private, scientific or teaching purposes excluding all commercial use, reproduction and communication to the public of this document is permitted on condition that its origin and copyright are clearly mentionned.
Brigitte Le Grignou et al., « Transmitting Reception. How political television programmes anticipate audience reaction », Réseaux. Communication - Technologie - Société, ID : 10.3406/reso.1996.3309
Summary: French national television channels in the 1980s felt they had to put out political programmes in mid-evening for reasons of prestige and because politicians wanted their opinions aired in time to catch the first editions of the daily papers. Unfortunately, most viewers were not interested in the clichéd studio format, which led programme makers to inject a note of showbusiness into their offerings. The authors show how one pioneering programme. Questions à domicile, tried to cater to a target audience by interviewing politicians in their homes, and explain why it failed.