The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

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1 avril 2019

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info:eu-repo/semantics/reference/issn/1991-9336

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https://creativecommons.org/licenses/by-nc/4.0/ , info:eu-repo/semantics/openAccess




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Maarten Zwiers, « The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign », European journal of American studies, ID : 10.4000/ejas.14454


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Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.

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