Relation client et réseaux sociaux : postures et images du client

Metadatas

Authors
Date

December, 2011

type
Scope
Language
Identifiers
Source

HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral

Collection

Archives ouvertes

Organization

Centre pour la communication scientifique directe

License

info:eu-repo/semantics/OpenAccess

Similar subjects En Fr

Body position Position, Body Erect position of human beings Posture humaine

Cite this document

Marie Pinto et al., « Relation client et réseaux sociaux : postures et images du client », HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral, ID : 10670/1.00bb4e...

Metrics

Share / Export

Abstract En

This article analyze one or several postures of the customer in the relation that he maintains with the company through the various canals, in particular, the social networks. By posture, it is necessary to understand the self-presentation, in the management of the discourses and the uses. This posture is shaped by the company but also by the technological environment; it is the result of an interactive process, it is co-built.

document thumbnail

From the same authors

On the same subjects