2021
Cairn
Afef Chouaib, « Sotu.com : Changer la roue de la voiture sans l’arrêter ! », Recherche et Cas en Sciences de Gestion, ID : 10670/1.25kxbf
Digital transformation is inevitably an economic and societal issue for all companies, whatever their size or their activity. Aware of the potential and performance capacity delivered by digital, SOTU. com, a public company working in the information and communication technology sector, has started its digital transformation process. The newly arrived HR director at SOTU.com has worked closely with the information systems department to automate HR processes. Although she worked with her HR team on the communication and mobilization of employees component in the appropriation of new digital tools, forms of resistance and attitudes of dissatisfaction persist. What are the challenges of digital transformation for SOTU.com ? Why have the efforts of HRD not resulted in real acceptance of digital tools by employees ? How can HRD com-pensate for these shortcomings ? What role (s) would HRD play in driving and supporting digital transformation within Sotu.com ?