Residential Tourism in the South of Spain: An Approach towards Consumption

Résumé 0

This paper contributes to the residential tourism literature by analyzing possible influences on the choice of length of stay, since this factor is the main variable used in conceptualization studies to differentiate the tourism classification of the activity. Based on a bibliographical review and on the World Tourism Organization definition of tourism, this paper establishes a primary starting point. Then, a structural equation model is adopted to measure the influence of product features and destination image on the length of stay decision. The scope of this study is the British and Nordic generating markets, and the Andalusia region of southern Spain as destination market. The findings suggest that, while perception of product features directly affects the length of stay decision, this election appears to be less influenced by destination image; however, this decision is nevertheless indirectly influenced by destination image.