May, 2015
HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral
Karine Charry et al., « Il paraît que je suis soucieux de la nature : L’étiquetage social pour encourager les comportements responsables chez les préadolescents », HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral, ID : 10670/1.60b74b...
We study the effectiveness of social labeling to promote pro-environmental behaviors in children, and examine more specifically the moderating effect of children’s age. We run an experiment on 3rd to 6th grade children and show that 1/ children exposed to a social labeling declare more pro-environmental behaviors and that 2/ children at an intermediate age (between 9,5 and 11,5) are the most responsive to the technique, underlying an inverted-U relationship between social labeling effectiveness and children's age. These results contribute to a better theoretical understanding of social labeling and suggest implications for public policy makers.