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8 juillet 2020
- handle: 10670/1.95rv3o
- isbn: 9781783746682
- eisbn: 9791036544262
https://creativecommons.org/licenses/by/4.0/ , info:eu-repo/semantics/openAccess
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Twitter social media Higher Education university student learning enhance teaching and learning digital communication Education COM000000 USujets proches
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Julie Hall, « 12. Leadership and Social Media », Open Book Publishers, ID : 10670/1.95rv3o
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#Beginner #Leadership #Twitter Introduction Communication is highlighted as an essential leadership skill, yet relatively few senior leaders in UK universities seem to make use of an active social media account. While universities have embraced social media and especially Twitter for marketing purposes, university leaders seem to be more nervous about it than leaders in other spheres. This seems at odds with university missions linked to public engagement, knowledge exchange, and thought lead...