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- ISIDORE Id: 10670/1.a96994...
- hal: hal-01678781
- doi: 10.1108/S0733-558X2017000054A004
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info:eu-repo/semantics/altIdentifier/doi/10.1108/S0733-558X2017000054A004
Keywords
Institutions meaning metafunctions multimodality social semiotics visual analysis visual registers corporate social responsibility AustriaSimilar subjects
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Dennis Jancsary et al., « Institutions As Multimodal Accomplishments: Towards the Analysis of Visual Registers », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1108/S0733-558X2017000054A004
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Abstract
In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct “modal registers” – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.
