Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad's content

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October 6, 2017

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Thierry Meyer et al., « Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad's content », Hyper Article en Ligne - Sciences de l'Homme et de la Société, ID : 10.1108/JCM-01-2016-1691


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