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Date
1 avril 2009
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- handle: 10670/1.bn8dae
- hal: hal-02313352
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Cinematography--Electronic methods Electronic cinematography Video tape recording Videography Video taping Videotaping Videorecording Videotape recording Video tape recorders and recordingCiter ce document
Kristine de Valck et al., « Videography in Consumer Research : Visions for a Method on the Rise », HAL-SHS : économie et finance, ID : 10670/1.bn8dae
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Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.