Sustainable world and lasting corporations: revamp business policy

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Date

1 septembre 2012

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Type de document
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Source

Economia Global e Gestão

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SciELO : Scientific Electronic Library Online

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SciELO

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info:eu-repo/semantics/openAccess

Mots-clés Und

Strategic Management Corporate Social Responsibility Moral Philosophy

Sujets proches En

Strategic intent (Strategic planning) Planning, Strategic Goal setting (Strategic planning) Strategic management

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Alain Charles Martinet et al., « Sustainable world and lasting corporations: revamp business policy », Economia Global e Gestão, ID : 10670/1.ccb737

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This essay reviews the history of strategic management as a field of study and the reasons for its progressive inability to address today’s issues in order to make the case for a new approach on strategic challenges based on corporate social responsibility, corporate governance and moral philosophy. In conclusion, management science is invited to welcome more non mainstream insights to reinforce its knowledge base, and strategic management is called to revisit business policy.

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