Les EDITIONS DU PLAT PAYS and the Change to Digital: Staying in the race!

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Authors
Date

2015

type
Scope
Language
Identifiers
Source

HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral

Collection

Archives ouvertes

Organization

Centre pour la communication scientifique directe

Keywords En

Digital

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Bibliography--Editions

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David Duchamp et al., « Les EDITIONS DU PLAT PAYS and the Change to Digital: Staying in the race! », HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral, ID : 10670/1.d9a045...

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Abstract En

The publishing house Les Editions du Plat Pays was created in 1930. Since its beginnings it has maintained the status of a French 'Association'. It publishes and distributes books and magazines with a strong regional flavor. Following a period of steady growth, business, seems to have been stagnating over the last ten years.Mr. François, 63 years old, its charismatic Director, thinks that change is necessary to improve the company's competitivity and sense of strategy.

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