Packaging : issues, trends and strategic perspectives

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Authors
Date

January 21, 2010

type
Scope
Language
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Source

HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral

Collection

Archives ouvertes

Organization

Centre pour la communication scientifique directe

License

info:eu-repo/semantics/OpenAccess

Keywords Fr

Packaging design comportement du consommateur

Similar subjects En Fr

Concentration (Psychology) Concentration (psychologie)

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Marie Pinto et al., « Packaging : issues, trends and strategic perspectives », HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral, ID : 10670/1.ddaebc...

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Abstract En

Manufacturers as distributors now give special attention to packaging. However, it is surprising that this subject has received little attention from researchers. We propose in this paper to establish a first state of the art, identify various methodological problems and finally suggest future research.

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