Why companies might under‐communicate their efforts for sustainable development and what can be done?
Fiche du document
2022
- handle: 10670/1.gq8zcg
- hal: hal-03545817
- doi: 10.1002/bse.2991
- WOS: 000744834600001
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1002/bse.2991
info:eu-repo/semantics/OpenAccess
Sujets proches
Development, Sustainable Sustainable economic development Sustainable development--Environmental aspects Economic sustainability Economic development, Sustainable ESD (Ecologically sustainable development) Smart growth Ecologically sustainable development Companies Partnership--Law and legislation Business corporations Publicly traded corporations C corporations Limited companies Subchapter C corporations Corporations, Public Stock corporations Public limited companies Corporations, Business Publicly held corporations Businesses Firms Companies Enterprises Business organizations Organizations, BusinessCiter ce document
Alice Falchi et al., « Why companies might under‐communicate their efforts for sustainable development and what can be done? », Archive Ouverte d'INRAE, ID : 10.1002/bse.2991
Métriques
Partage / Export
Résumé
In contrast with the increasing green demands from various stakeholders, corporations might prefer green blushing, that is, deliberately avoiding communicating their efforts for sustainable development. Surprisingly, these companies make substantial green achievements, but decide not to communicate their greenness. Using a broad literature review on green blushing and a conceptual reasoning backed up by anecdotal evidence, we expose the likely consequences of under-communicating green achievements and develop several rationales that explain this apparent puzzle. We also propose that silent or timid corporations can make the best of two worlds, by taking advantage from communicating their greenness while avoiding its main pitfalls. We suggest practical ways to do it.