Fiche du document
Auteur
Date
2018
Discipline
Type de document
Périmètre
Langue
Identifiant
- handle: 10670/1.i3rjym
Source
Collection
Organisation
Licence
Cairn
Sujets proches
Slogans Devises publicitairesCiter ce document
Silvia Adler, « Slogans publicitaires à comparatifs de supériorité », La linguistique, ID : 10670/1.i3rjym
Métriques
Partage / Export
Résumé
This study continues the examination of advertising slogans in terms of the relationship between reduced form and communicative effects. In particular, it engages in the examination of slogans that construct a comparison of superiority – thus a subtype of comparison of inequality – in our case, incomplete.