CDMM research: 6 questions to Noz Urbina

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4 mai 2017

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OpenEdition



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comtechp7, « CDMM research: 6 questions to Noz Urbina », ComTech Paris Diderot, ID : 10670/1.i9wtig


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In April, CDMM students had the pleasure to interview Noz Urbina for their research projects. Noz Urbina  (Urbina Consulting) is a globally recognized leader in content strategy, customer journey mapping, and adaptive content modelling. He is co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer at the University of Applied Sciences, Graz, Masters Programme in content strategy. This year, several of CDMM students’ research projects fo...

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