The World Cup and the Media

Abstract 0

June 2014. According to FIFA (the Fédération Internationale de Football association), around three billion people watched at least one minute of the World Cup (WC) Final—the men’s soccer world championship played every four year since 1930.1 Undoubtedly, the final of the WC is one of the most popular media events, very much akin to the opening ceremony of the Summer Olympic Games or the wedding of a member of the British royal family. Many aspects of the WC media coverage have already been st...

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