La transformation digitale : quel rôle pour la fonction RH ? : Cas de l’entreprise publique sotu.com

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2021

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Cairn.info

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Cairn

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Cairn


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transformation digitale changement organisationnel fonction RH entreprise publique digital transformation organizational change HR function public company

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Afef Chouaib, « La transformation digitale : quel rôle pour la fonction RH ? : Cas de l’entreprise publique sotu.com », Recherche et Cas en Sciences de Gestion, ID : 10670/1.oc2vh9


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With the amplification of information and communication technologies (ICT) and the exponential development of their uses (applications, platforms, etc.), the world has been engaged for a decade in a third revolution: “a revolution technological”. Tipped into a “digital era”, companies face unprecedented transformations that are accelerating and disrupting their functioning and their managerial systems. Therefore, the company must transform itself, promote new uses and encourage new practices. To support it in these transformations, it is essential that the HR function assume a driving role to support this digital change and this at two levels: at the level of the HR function itself for the transformation of its processes and at the level of the whole company to support the transformation of habits, organization, values, skills, trades and uses,… By analyzing the case of the company Sotu.com, we underline the limits of a “purist technological determinism” of digital and propose to reflect on the driving role of the HR function in driving the potential transformations that can result from it.

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