Motivational factors for tourists who choose Cozumel, Mexico, as a holiday destination in low seasons
Fiche du document
1 juin 2017
- handle: 10670/1.xf8ho7
info:eu-repo/semantics/openAccess
Mots-clés
Cozumel Mexico tourism motivation seasonalitySujets proches
Factors Agents, Manufacturers' Manufacturers' representatives FactorsCiter ce document
Romano Gino Segrado Pavón et al., « Motivational factors for tourists who choose Cozumel, Mexico, as a holiday destination in low seasons », El periplo sustentable, ID : 10670/1.xf8ho7
Métriques
Partage / Export
Résumé
This paper reports a study of the motivational factors that influence tourists in choosing Cozumel island as a destination in low seasons. It is hypothesized that the principal determinant is the availability of aquatic activities. This study was based on a “push and pull” model. Quantitative data were collected and evaluated using Exploratory Factor Analysis (EFA). It was found that for tourists from Mexico and the United States, the three most important motivational factors to visit Cozumel in low season, in decreasing order were 1) the destination, 2) personal factors and 3) social factors. The theoretical and practical implications of these findings for a particular type of destination are discussed.