Stéphane Antoine

Discipline

Management (2)

Type

Thesis (2)

Author

Céline Fueyo

Claire Beaume-Brizzi

Date

Collection

Le serveur TEL (thèses-en-ligne) (1) Toulouse Capitole Publications (1)

Keyword

marketing (2) effect (2) Marketing (2) White collar workers (2) Management (2) Marketing (2) Marketing (2) Employés (2) Marketing (2) Gestion (2) administration (1) research (1) participation (1) information (1) analysis (1) enforcement (1) assay (1) speech (1) car (1) index (1) business (1) Testing (1) Qualitative research (1) Assaying (1) Communication (1) Indexes (1) Internet (1) Organizational sociology (1) Voice (1) Visibility (1)

Documents written by Stéphane Antoine (0) | is about Stéphane Antoine (2)

No document

E-réputation corporate : influence de la voix digitale des employés via l'e-contenu de leur « Profil » sur les réseaux sociaux professionnels ; application au secteur automobile

Thesis

Céline Fueyo (Dec 9, 2015)

Thesis

Brand and identity : The role of the brand in the identity regulation processes of managers : The case of the luxury industry

Thesis

Claire Beaume-Brizzi (Jun 14, 2017)

Thesis

While brands are traditional topics for the marketing research, they do not retain much attention from organization studies. This thesis originally draws upon the recent « Brand at Work » trend that considers brands as an internal organizational resource affecting identity, a tool for organizational...