Lorea Narvaiza

"The concept of servitization or adding services to the existing product offer has been mainly used in the manufacturing sector but little or no attention has been paid to the application of this concept in the retail sector. The purpose of this exploratory research is to measure the perceptions tha...

Does distance really matter? Assessing the impact of KIBS proximity on firms’ servitization capacity: evidence from the Basque country

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Marco Opazo-Basáez et al. (2020)

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"Servitization strategy is becoming increasingly recognized as a key source of value with important competitive and economic implications across the globe. It has been proven to contribute to territorial performance through the provision of services to manufacturing businesses. However, this contrib...

HOW DOES SELF-CONTROL OPERATE? A FOCUS ON IMPULSE BUYING

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Meysam Moayery et al. (2019)

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"Existe abundante evidencia en la psicología social que atestigua el autocontrol como moldeador del comportamiento humano. Sin embargo, todavía hay margen para llevar a cabo más exploraciones sobre la interacción entre el sistema de autocontrol y el comportamiento del consumidor, en concreto sobre l...

COOPERATIVES’ PROACTIVE SOCIAL RESPONSIBILITY IN CRISIS TIME: HOW TO BEHAVE?

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Cristina ARAGÓN AMONARRIZ et al. (2017)

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"Proactive Social Responsibility (PSR) plays a relevant role building competitive advantage and supporting organizational success in cooperatives. It is particularly desirable and challenging in recession periods. This paper studies how economic crisis impacts in different levels of cooperatives, an...