Terres des hommes, terres du vin

Caractérisé par son esthétique singulière, le paysage viticole est tout aussi agricole que culturel, et ses qualités intrinsèques hautement symboliques en font un objet patrimonial. Paysages, patrimoines, tradition et innovation, cépages, sont autant d'aspects qui participent à l'intégration des territoires vitivinicoles dans le processus multidimensionnel de mondialisation. Celui-ci consacre à la fois la concurrence mais aussi le renforcement des échanges entre pays de l'Ancien et du Nouveau Monde du vin, tout en faisant émerger de nouvelles tendances et lieux de consommation. Cette insertion s'accompagne d'une préoccupation grandissante à l'égard des valeurs symboliques et identitaires que portent les paysages viticoles, mais aussi de celle d'une gestion durable de leurs écosystèmes. À la fois passeurs de mémoire, architectes des paysages, agents économiques et de développement territorial, les acteurs du système vitivinicole, en particulier les vignerons, jouent un rôle éminent dans le renforcement de l'attractivité des territoires. La vigne est créatrice de paysages originaux qu'aucune autre culture ne saurait égaler !

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Terres des hommes, terres du vin

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