Uncertainty (1) Success (1) Signs and symbols (1) Selling (1) Sagas (1) Rate of return (1) Motion picture industry (1) Merchandising (1) Mechanical movements (1) Human behavior (1) Communication (1) Advertising (1) Sagas (1) Incertidumbre (1) Factores (1) Merchandising (1) Reducción (1) Mecanismos (1) Industria cinematográfica (1) Éxito (1) Signos y símbolos (1) Conducta (1) Comunicación (1) Publicidad (1) Rentabilidad (1) Venta (1)