Daniele Pederzoli

Discipline

Gestion et management (1)

Type de document

Co-auteur

Rahul Singh

Joonas Rokka

Aikaterini Manthiou

Bruno Godey

Raffaele Donvito

Gaetano Aiello

Date

Source

HAL-SHS : économie et finance (1)

Mot-clé

administration (1) enquête (1) recherche (1) prix (1) prime (1) modèle (1) marketing (1) littérature (1) effet (1) Marketing (1) Consumer behavior (1) Weights and measures (1) State, The (1) Research (1) Political science (1) Mouth (1) Marketing (1) Management (1) Luxury (1) Loyalty (1) Literature (1) French (1) Finance (1) Example (1) Evidence (1) Equity (1) Dimensions (1) Creation (1) Consumers (1) Chinese (1)

Documents écrit par Daniele Pederzoli (1) | parle de Daniele Pederzoli (0)

Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior

Bruno Godey et al. (1 déc. 2016)