Daniele Pederzoli

Discipline

Gestion et management (15)

Type de document

Articles (11) Colloques et conférences (4) Livres et chapitres d'ouvrages (1)

Co-auteur

Date

Source

Mot-clé

Luxury (11) Management (10) recherche (9) Research (9) Research (9) administration (7) analyse (7) State, The (7) Political science (7) Administrative law (7) Administration of estates (7) Administration (7) Administration (7) Analysis (7) effet (6) Dimensions (6) Consumers (6) achat (5) papier (5) marché (5) Origin (5) Value (5) Paper (5) Luxuries (5) Origin (5) modèle (4) marketing (4) gestion (4) comportement des consommateurs (4) République populaire de Chine (4)

Documents écrit par Daniele Pederzoli (16) | parle de Daniele Pederzoli (0)

Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior
Bruno Godey et al. (1 déc. 2016)
Social media marketing efforts of luxury brands : Influence on brand equity and consumer behavior
Bruno Godey et al. (1 déc. 2016)
International retailing of ‘Made in Italy’ products: the results of an observational research study in French and UK markets
Gaetano Aiello et al. (24 janv. 2014)
Modeling links between the decision-making process and luxury brand attachment: An international comparison
Bruno Godey et al.
International retailers' strategic responses to institutional environment of emerging market: multiple case studies in China
Lanlan Cao et al.
Congruence between consumer, brand and store personality in luxury sector: the results of an international research
Raffaele Donvito et al. (17 janv. 2013)
An intercultural comparison of the perception of luxury by young consumers
Bruno Godey et al. (2013)
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Bruno Godey et al. (2013)
What is the value of luxury? A cross-cultural consumer perspective
Nadine Hennigs et al.
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Bruno Godey et al.
Does image-congruence enhance the purchase of luxury brands?: Early development and international comparisons of a measurement scale for consumer/brand/store image congruence
Bruno Godey et al. (19 janv. 2012)
Luxury brand and country of origin effect : results of an international empirical study
Bruno Godey et al. (1 janv. 2010)
A measurement scale of « aesthetic style » applied to luxury goods stores
Bruno Godey et al. (1 juin 2009)
An international perspective on luxury brand and country of origin effect
Bruno Godey et al.
The internationalisation of voluntary groups : an exploratory analysis of selected value chain aspects
Daniele Pederzoli
Le percezioni del concetto di lusso nei giovani. Un’analisi comparata a livello internazionale
Gaetano Aiello et al. (26 janv. 2007)