Given that counterfeiting cannot be easily eliminated, we develop four approaches by which luxury wine producers can leverage the opportunities of being counterfeited. Counterfeit wines can increase brand exposure and awareness and serve as gateways for their genuine counterparts. Genuine producers...

Body of Jade, Pearls of Blood: The Evolution of the King An Dương Story and the Moral Imagination of Fifteenth-Century Đại Việt

Articles

Cuong T. Mai (2022)

Articles

Cet essai étudie l’évolution de l’histoire du roi semi-mythique An Dương (IIIe siècle avant notre ère). Il y est démontré que les différentes versions de cette histoire ont gagné en complexité et en construction narrative au fil du temps. En fin de compte, la version finale et la plus complexe, qui...

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